We Say:
What with all those fancy geo-locational apps for smartphones such as the iPhone and Androids, isn’t it about time someone launched a Buddy App?

Too late. First Direct got there, well, first.

They Say:
Official Buddy Launch. Introducing the First Direct Buddy, the pinnacle of customer service. There to help with any problem, 24 7 365. Watch how the Buddies, who are highly trained in everything, come to the rescue time and time again and inject some much needed human interaction into people’s everyday lives.