We say:
Here’s the latest in a series of witty virals from Stella Artois, promoting their new enviro-friendly lighter packaging, helping to reduce CO2 emissions.

The video looks back to the quaint days of 1963 when a cross between a cow (vache) and a horse (cheval) was reared at a farm just outside Leuven, Belgium.

The Vacheval was born.

We’re particularly keen on the beast’s croissant based navigation system. But we’re frustrated not to know whether the Vacheval moos or neighs. Or is that mooghs.

They say:
A TV report from Belgique Television back in the 1960’s introduces a strange new animal – the Vacheval. A cross between a horse and a cow, it was reared in an attempt to create CO2 reducing transport system.

Shot in 1963, this is previously unseen report footage from Belgique Television. It tells the story of a strange animal called a Vacheval. Reared on a farm just outside Leuven in Belgium, it was a cross between a cow and a horse and was reared as a new form of CO2 reducing transportation.

Alain du Monde, an eco extraordinaire who worked for Belgique Television at that time, recalls the Vacheval; “The Vacheval were magnifique, they were not only eco but they were chic too, those behind the Vacheval were clearly visionary in recognising the future environmental issues facing man-kind” he says.

No one knows whether they actually exist today. There are rumours they all now live on a special retreat in the Alps, whilst some say they fled Europe in search of work. With little records of their existence, who knows what actually happened to the Vacheval?